The main issues that must be addressed by this plan include:

-	How must W4K reposition its product offering as educational in nature? How will W4K make the inherent educational nature of the existing toy product lines explicit?
-	How can W4K compete successfully as a small combination player (i.e. manufacturer/wholesaler/retailer) in a larger market (i.e. play as a little fish in a big pond)?
-	Will discount retailers and consumers go for W4K’s unique, educational toy concept even in light of the fact that traditionally this type of concept has been better pushed through the boutique market channel?
-	How will W4K generate attention in the marketplace in spite of limited product selection?